I make products feel obvious for technology that isn't.

12+ years building products, scaling teams, and shaping strategy, now building AI products.

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Craft & philosophy

How I think about product strategy, AI, and design systems.

About me

I've spent 12+ years helping teams figure out what to build and making sure it's something people actually want. I've worked across SaaS, edtech, travel, and AI, usually joining when things are still ambiguous and leaving when there's a real design culture in place. I care most about the work that happens before a single pixel is pushed.

Beyond design, I'm an avid hiker, traveller, technology enthusiast and food lover. When I'm not exploring a new place or planning the next adventure, you'll find me following football and Formula1.

Joash Pereira